Your website has to drive conversions; else, it isn’t working. The sooner you understand this, the quicker you can take remedial action.
If you run a book business in Amityville, NY, for instance, you should start looking for a reputed SEO in Amityville, NY, that can help you reduce your bounce rate. A high bounce rate is a business’s worst nightmare; it means you aren’t doing something right, and this is sending your visitors away. Now, how do you know what’s wrong with the site? Trust experts in conversion optimization to find out the flaws and correct them.
Why hiring conversion optimization services can bring more business for you:
You want visitors to stay on your site and make purchases; for that, you must have a high conversion rate. CRO (Conversion Rate Optimization) refers to the process of increasing conversions on a site by making visitors take complete actions which you want them to take towards making a purchase. Such actions can range from signing up for newsletters and emails to placing an order.
CRO is actually the number of visitors who end up buying from you. For instance, if you get 100 visitors, and only 5 of them buy from your site, your conversion rate is 5%. The idea is to boost this percentage by using some tried-and-tested techniques. For these, you need to find a Long Island web design company offering CRO solutions.
Every business wants quality CRO solutions these days. To implement them, it’s important to know which are the factors that negatively affect conversions.
- Page loading speed: This has to be one of the most significant factors affecting site conversion rates. It refers to the time a website takes to display its full content. According to research, for every extra second it takes, conversion rates can plummet by almost 4.42%. Speed is of utmost importance for boosting conversions because consumers want instant gratification. They won’t stay on the site if your pages cannot deliver what they want immediately. Besides common problems like coding issues, excess widgets, and server issues, large image sizes are a key cause of slow speed. SEO experts will rectify this problem by resizing the images, compressing files, and lowering image resolution.
- Mobile responsiveness: Unless your website is optimized for mobile devices, you cannot boost conversions. According to reports by Statista, mobile devices alone contributed to 54% of global internet users in the last quarter of 2021. So, if your site isn’t optimized for mobile devices, you stand to lose out on many prospective customers.
- Page design: Your website design and page content have a significant impact on conversion rate. Content needs to be relevant, fresh, and original for viewers to return to it. CTAs must be clearly visible for prospects to take action as desired. Conversion optimization experts will ensure your page layout, overall design, images, and text are optimized to boost user engagement.
These are key factors impacting business conversions. Search for a leading “SEO near me” in Long Island to make sure these are optimized at the earliest opportunity so that your revenues are not impacted.